Advertising

City of Key West
Department of Transportation
Interior Bus Advertisement Specifications Information

In accordance with the signed agreement between the Client and the City of Key West Department of
Transportation (KWDoT), the following specifications regarding the Client's interior bus advertisement
must be met:

▪  The client will have three options for the term of the agreement, as follows:

o $300 (plus tax) Quarterly or 5% discount paid in advance ($285 plus tax)
o $500 (plus tax) Bi-annually or 10% discount paid in advance ($450 plus tax)
o $1,000 (plus tax) Annually or a 15% discount paid in advance ($850 plus tax)
▪  Discounts are given for advance payment.

▪  Client MUST provide a minimum of Twenty-One (21) advertisements, one for each bus and two (2)
spares for inventory at KWDoT. If an ad panel is damaged or needs replacement, KWDoT will do
that as required.  All buses rotate all routes.
Specifications for text / graphic paper product advertisement:
▪  Advertisement rack area is 11 inches by 17 inches – landscape orientation.
▪  The print portion of the ad area must measure exactly 10 - 3/4 inches (tall / height) and shall be
printed on a minimum of 50# paper – if not professionally printed on laminate board or paper.
▪  Paper printed advertisements must have a poster or cardboard backing – and be fully laminated to
the 11-inch X 17-inch total size – landscape orientation (text and graphics recommended at 10-inch
X 16-inch size – to allow a one-inch border of laminate material for the mounting area in the rack).
o Text/graphics and advertisement must be laminated with a minimum of 5 mil thickness on both the
front and back sides (for a total thickness of 10 mil)

Specifications for exterior protected laminate product:
The laminate sheet must be exactly 11 inches tall otherwise it will not fit into racks
The laminate sheet should be cut before heat sealing (rather than after) to ensure a tight seal
around advertisement.

• OR
*KWDOT strongly recommends the following material be used (and available at local print shops) for
the best possible results of interior rack advertisements:
*11” by 17” (minimum) can be up to 24” (maximum) width with laminate film paper in landscape
orientation
*Leave a 1” margin on all four sides.

All designs must be sent for approval by City of Key West in the form of a color print-ready proof
in pdf form, less than 15 mg, before printing.  Proofs sent via fax will not be approved.  Proofs can
also be sent via US Mail, FedEx, UPS, DHL, etc. to:

Advertisements for Interior Bus Inquiry
City of Key West Department of Transportation 5701 College Road
Key West, FL 33040

Or hand delivered to 5701 College Road, Key West.
Samples can also be e-mailed to KWDOT@cityofkeywest-fl.gov